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A pioneering beginning
In 1992, a small German company called 1&1 took over marketing activities
for BTX, the troubled online service run by T-Com (a sister company of
T-Mobile). The fledgling corporation 1&1 decided to try something
innovative – a future trademark of the company – and launched the first
major advertising campaign for an online service. The ads took the complex
new technology and made it appealing and easy to understand. Interest
soared and because of 1&1, BTX became the market leader under its new name
– T-Online.
Developing an industry
1&1 had established itself as a groundbreaking marketing company, but it
also provided content for T-Online as well as working in the development
of new technologies and services. Alongside others, 1&1 defined the new
KIT standard ("core software for intelligent terminals"). KIT introduced a
user interface that appealed to a very broad user base. Then 1&1 developed
the first telecom decoder - or browser as it was called later - for
T-Online.
With the growth of the PC, there was also an increased need for user
support. Therefore, in 1992 1&1 launched its new Customer Care Division,
with IBM coming in as the first key account. Then, in a step which
solidified its position as a technology marketing authority, 1&1 used its
knowledge to establish an Internet-based media network in order to tap the
new marketing opportunities of the web.
An initial public offering
March 23, 1998 witnessed a milestone. 1&1's parent company, United
Internet, became one of the first web companies to go public. IPO proceeds
of around $60 million were used to finance further growth and develop 1&1
into a group of Internet companies. By buying into the highly respected
internet provider Schlund+Partner in 1998, 1&1 brought their unique
marketing talent and abundant technological experience together with one
of Europe's most powerful and secure data centers.
Providing our own services
Later that year, 1&1 expanded its range of products by introducing Puretec,
Europe’s first affordable and reliable web hosting product for customers
on a budget. With satisfied users and cutting-edge technology, 1&1 grew
rapidly, acquiring the e-mail service GMX, which soon became a leading
provider of e-mail and messaging services with more than 15 million
accounts. Next came successful domain name registration and the
development of a top-of-the-line and extremely secure Data Center. 1&1
eShops – our e-commerce suites - were introduced during 2000, and 1&1’s
comprehensive range of dedicated server packages debuted in 2001.
In 2002, 1&1 achieved recognized European market leadership through
Puretec's successor - 1&1 Web Hosting.
Going global
In June 2000, 1&1 began the international expansion of its thriving web
hosting business. The U.K. office was opened in Slough, near London, with
a fully localized operation including sales, service and support. Soon
after, 1&1 acquired shares in the global domain name registrar, Afilias.
ICANN, (Internet Corporation for Assigned Names and Numbers) gave Afilias
the license for the first major top level domain since the mid 1980s. This
was .info.
In autumn 2003, 1&1 started to serve customers directly in the U.S. As
part of the grand opening promotion on our new portal 1and1.com, we again
made a bold move and invited users in the U.S. to explore the potential of
1&1 services free of charge for 3 full years. January 2004 saw the launch
of our full line of products and services. From domains and hosting to
dedicated servers and eShops, 1&1 offers something for everyone.
Today, 1&1 is proud to have over 5.08 million customers and to have
registered over 5.3 million domains worldwide. With over 2,300 employees
and 150 developers, the company is committed to providing the best
possible Internet experience for its customers. We have been confirmed as
the world’s largest web hosting company and we continue to grow daily,
thanks to you.
1&1 is always exploring new opportunities and new technologies to ensure
that we continue to be your single source for easy, innovative web
solutions at affordable prices.
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Added: May 2006